Facebook Ads course for beginners

Facebook Ads Course For Beginners

Start your journey into digital advertising with our Facebook Ads course for beginners. The goal of this course is to teach you how to reach the correct audience, set budgets, measure performance, and produce tailored advertisements. You will acquire the abilities necessary to expand any internet business through simple courses and practical experience.

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Facebook Ads Course

In our Facebook Ads course for beginners, students gain a complete understanding of how Facebook advertising works—from setting up a business account to launching and managing successful ad campaigns. You’ll learn how to create eye-catching ad creatives, choose the right audience through detailed targeting, and set budgets that fit your marketing goals. The course also covers A/B testing, performance tracking through Facebook Ads Manager, and how to analyze key metrics like reach, engagement, CTR, and conversions. By the end of the course, you’ll know how to optimize your campaigns for better results and avoid common beginner mistakes. Whether you’re promoting a small business, a personal brand, or starting a freelance career, this course gives you the tools and confidence to run effective Facebook Ads.

Facebook Ads Course For Beginners

Our comprehensive course covers the fundamentals of Facebook Ads , including:

  1. Ad Account Setup: Discover the correct way to create and administer your Facebook Business Manager and Ad Account.
  2. Audience targeting: Learn how to use specific targeting options based on location, behavior, interests, and other factors to reach the right people.
  3. Ad Creation: Learn how to create eye-catching copy, select the most effective ad formats, and create effective ad creatives.
  4. Budgeting & Bidding: Discover how Facebook’s bidding system operates and how to create daily or lifetime budgets.
  5. Campaign Goals: To meet your marketing needs, investigate various campaign objectives such as traffic, conversions, and lead generation.
  6. Performance tracking: To track campaign performance and examine important metrics, get your hands dirty with Facebook Ads Manager.
  7. A/B Testing: To compare ad elements and enhance campaign performance, learn how to conduct split tests.
    Tips for Optimization: Discover best practices to refine your ads, reduce costs, and increase return on investment (ROI).
  • Course Duration
  • Fee
  • 1 Months
  • PKR 15000

Course Schedule

  • Classes

    Classes will be held four times a week.

  • Three time slots available

    Morning 10AM To 12PM
    Evening 2PM to 4 PM
    Night 6PM to 8PM.

  • Holiday

    Holiday classes provided for uninterrupted learning

Course Content

  • Facebook Ads Course Outline

Course Outlines

1. Introduction to Facebook Advertising

  • Importance of Facebook Ads in digital marketing

  • Overview of Facebook Ads platform and Business Manager

2. Ad Account Setup

  • Creating and managing a Facebook Business Manager account

  • Setting up your first Ad Account

  • Navigating Facebook Ads Manager

3. Audience Targeting

  • Understanding Facebook’s targeting options

  • Creating custom and lookalike audiences

  • Targeting based on interests, demographics, and behavior

4. Ad Creation Basics

  • Choosing the right ad format (image, video, carousel, etc.)

  • Writing compelling ad copy

  • Designing high-converting creatives

5. Budgeting & Bidding

  • Setting daily vs. lifetime budgets

  • Understanding Facebook’s bidding system

  • Cost control strategies

6. Campaign Objectives

  • Overview of campaign goals (traffic, engagement, conversions, etc.)

  • Selecting the right objective for your business goals

7. Performance Tracking & Analytics

  • Using Facebook Ads Manager for insights

  • Understanding key metrics: CTR, CPC, CPM, conversions

  • Setting up and tracking Pixel data (intro level

8. Optimization & Best Practices

  • Tips for improving ad performance

  • Common mistakes to avoid

  • Scaling successful campaigns

9. Final Project + Certification

  • Create and launch your own test campaign

  • Review and feedback

  • Receive your certificate upon completion

  •  

Why Choose Our Course?

✅ Expert Instructors: Learn from professionals who run real Facebook ad campaigns and bring hands-on experience to the classroom.
✅ Practical Training: Work on live projects and create real Facebook ads to gain confidence and experience.
✅ Beginner-Friendly Approach: No prior experience needed—everything is explained step by step, in simple, easy-to-follow lessons.
✅ Up-to-Date Content: Learn the latest Facebook Ads strategies, tools, and updates that actually work in today’s market.
✅ Flexible Timing: Choose morning, evening, or weekend classes that fit your schedule.
✅ Career Support: Boost your resume with a certificate and skills that are in high demand by businesses and agencies.

✅ Join our beginner-friendly Facebook Ads Course and start creating powerful ad campaigns with confidence.

🏆 Course Completion and Benefits:

Upon successfully completing the course, you’ll receive a Certificate of Achievement to showcase your new skills. You’ll also gain the confidence and ability to:

✔️ Create and manage high-performing Facebook ad campaigns.
✔️ Target the right audience using Facebook’s advanced tools.
✔️ Design engaging ad creatives that drive clicks and conversions.
✔️ Track and analyze campaign performance using Ads Manager.
✔️ Optimize campaigns to reduce costs and maximize results.
✔️ Prepare for advanced certifications like Meta Blueprint.

Join our growing network of learners who have launched careers in digital advertising. Enroll today and take the first step toward becoming a Facebook Ads expert!

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